Fix your sales & Free up your time.

Hi. I'm George. I help professionals scale themselves and transform their sales.

I’ve led sales teams of 30+, managed global trading operations and fixed broken sales systems in companies that were stuck.

I draw from real world experience, to help founders turn underperforming teams into confident closers, clean up their pipeline, and build sales strategies that scale without constant micromanagement.

I have built LESS to get your sales working without you doing all the work.

LESS: Low Effort Sales Strategy

Sell more. Chase less. Close better.

LESS is a practical sales guide for founders, CEOs, team leads and sales pros who are done with over explaining, overthinking and overdoing.

Inside, you’ll get the exact framework I use with my clients to:

1. Start real sales conversations with confidence

2. Reframe objections without sounding defensive

3. Close more deals calmly and consistently

This is not a theory. It is built from real deals closed across startups and £10M+ businesses. Want a taste first? Grab the Free preview and steal one of the strategies before you even pay.